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Olimpia State is a Full Professor at the Bucharest University of Economic Studies, where she has taught and conducted research since 1993, and Vice Dean of the Faculty of Business and Tourism since 2012. She holds a PhD in Economics (2001) on the impact of organisational culture on management. Her expertise covers human resource management, organisational culture, tourism operations and business communication. She has authored 11 books and university courses, as well as about 60 papers in journals such as the International Journal of Hospitality Management, the Journal of Travel Research and Amfiteatru Economic, and has worked in international research teams studying service robots in hotels and cross-cultural tourist behaviour. A co-recipient of the Romanian Academy’s Virgil Madgearu Prize (1999), she is a member of the Academic Research Centre in Tourism and Services, founder of the CACTUS academic research association, and a doctoral thesis evaluator and academic reviewer.